Food and beverages brands are continually seeking to simplify ingredients. Complex ingredient panels are giving way to short lists contains ingredients that are instantly recognisable to consumers. As traditional flavours and flavourings give way for to herbs, spices and extracts, this also presents an opportunity for manufacturers and suppliers of industrial marinades, sauces and dressings.

Marinades, rubs and glazes – a $2bn opportunity

The global market for marinades, rubs and glazes as an industrial food ingredient is worth nearly $2bn and growing at a rate of 6.5% per year according to Foodtrending’s global ingredient market database.

Marinades, rubs and glazes are increasingly used in the production of savoury foods such as spare ribs, chicken and barbecue-style products and can be defined as flavours and other ingredients used for coating the surface of meat, poultry and, increasingly important in today’s market, vegetables.

Growth in marinades has been driven by consumers increasingly looking to prepared meal solutions combined with demand for more exciting and adventurous flavours.

Unsurprisingly, meat and poultry products is the largest category of use, followed by prepared vegetables.

Rapid growth in industrial sauces

While the growth in marinades, rubs and glazes has been impressive, industrial sauces is one of the fastest growing markets across the entire global ingredients industry, driven by trends towards convenient meal solutions and growth in pre-packaged foods and salads.

Defined as sauces added to industrial food products or in pre-packaged form, but excluding dressings and mayonnaise, the market for industrial sauces has shown exceptional growth, up from just $595m in 2012 to reach $900m by 2017.

The global market for industrial marinades, sauces and dressings, 2012 to 2022

$m

Source: Foodtrending powered by RTS Resource Ltd

The future for marinades, sauces and dressings

While growth in marinades, rubs and glazes is forecast to slow, increased demand is set to add another $400m to the market value over the next five years to 2022.

Meanwhile industrial sauces is predicted to continue to grow – at a rate of 7.3% per year over the next five years driven by the growth in convenience food and the desire by manufacturers to simply ingredient listings.

Want more information about the opportunities for ingredients?

For clearly defined and strategically focused insights on the market for flavours and ingredients – and to discover how we can help identify relevant and profitable growth opportunities for your food ingredients business – contact us.

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